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Top Metrics CFOs Rely On
CFOs focus on metrics that link operations with cash and long-term value: gross margin, operating cash flow, burn rate, and unit economics such as CAC vs LTV. These metrics help prioritize investments and identify where operational improvements will increase value.
Actionable metric design means selecting KPIs that are reproducible and directly tied to decisions—e.g., weekly cash position for treasury decisions, MRR and churn for subscription metrics, and gross margin to guide pricing and product investments.
Example: A CFO might track weekly runway and a 90-day rolling cash forecast; if runway falls below a trigger, a pre-agreed set of actions (reduce hiring, defer non-critical spend) kicks in to preserve runway.
Action checklist:
- Establish weekly snapshots for cash and runway
- Track unit economics (CAC, LTV) by cohort
- Create triggers and playbooks for when metrics deteriorate
Good metrics combined with a decision framework let finance teams act quickly and consistently.
